Choose An Industry Of Interest In Which Several Companies Have Developed

Website Analysis Name Course Tutors Name Date Website Analysis We have chosen the information communication and technology industry in the Middle East because it is one of the most coveted by local and international companies. The industry has fierce competition in an environment of growing demand. The Kingdom of Saudi Arabia has the largest telecommunication industry in the Middle East. Saudi Telecom Company, Mobily and Zain are the significant players in this industry although Saudi Telecom Company enjoys a dominant position. The telecom industry in the Middle East has over 53 million subscribers to mobile phones and a penetration rate of 165 (Shearman Sterling, 2016). Saudi Telecom Company (STC) has a website with the following url http//www.stc.com.sa/ Mobily has a website with the shown address http//www.mobily.com.sa/ Zain has a website with the shown address https//www.sa.zain.com/ The 7 Cs in the model developed by Rayport and Jaworski are Context, Content, Community, Customization, Communication, Connection and Commerce (Rayport Jaworski, 2005). Context The context of a website is the look and feel a customer perceives of the screen-interface. Context can be classified by aesthetics and functionality Saudi Telecom Companys (STC) website is poor in aesthetics but high in functionality. It makes little use