Choose Two Companies You May Have An Interest In Working For

Integrating Marketing CommunicationNameInstitutional affiliationDaimler-Benz and McDonalds Integrated Marketing CommunicationIntroductionIn the modern business setup where the competitors are more aggressive and the consumers are more informed about the choices, marketing has become more than simply advertising products to the consumers. The businesses must therefore strive at creating a relationship with the customers to ensure shorter and long-term profitability. Integrated Marketing Communication (IMC) refers to the marketing strategy which couples various marketing strategies to create a single more effective marketing strategy. The combination of several strategies enables the organization to achieve more clarity in the message it intends to communicate to the audience, consistency in promotion, and maximum audience. This document will analyze how Daimler-Benz and McDonalds uses the Integrated Marketing Communication to promote their products and services. Companies’ productsDaimler-Benz is a German multinational automobiles, motor vehicles, and internal combustion engines manufacturing company. It ranks among the most successful automobile companies in the world. The company was established in 1926 following a merger between two rival companies; Benz & Cie., and Daimler Motoren Gesellschaft. Its popular brands include luxury automobiles such as the Mercedes-Benz, Maybach and Chrysler. Other brands