Strategic Management Process/mission, Vision, Goals And Objective

Strategic Management Process/Mission, Vision, Goals, and Objective Name Course Tutors Name Date Table of Contents TOC o 1-3 h z u HYPERLINK l _Toc500700025 Introduction PAGEREF _Toc500700025 h 2 HYPERLINK l _Toc500700026 Companys Mission Statement and Analysis PAGEREF _Toc500700026 h 3 HYPERLINK l _Toc500700027 Companys Vision and Analysis PAGEREF _Toc500700027 h 4 HYPERLINK l _Toc500700028 Companys Values and Analysis PAGEREF _Toc500700028 h 5 HYPERLINK l _Toc500700029 Alignment of Companys Mission, Vision, Values, and Goals with Stakeholders Interests PAGEREF _Toc500700029 h 6 HYPERLINK l _Toc500700030 Recommended Changes PAGEREF _Toc500700030 h 6 HYPERLINK l _Toc500700031 Conclusion PAGEREF _Toc500700031 h 7 HYPERLINK l _Toc500700032 References PAGEREF _Toc500700032 h 9 Executive Summary This report evaluates the mission, vision and values statements of the Coca-Cola Company.The companys mission and vision statement are part of the long-term strategic plans of its business. The statements are evaluated and analyzed to identify the essential elements that make a good statement of mission, vision and values. Coca-Colas mission statement lacks specifics and does not leave room for the development of strategy or personal initiative.The principal reason for lack of specifics is abroad product portfolio and an emphasis on emotional marketing. The most significant weakness on Coca-Colas mission statement is