Balanced Scorecard Module

Wal-Marts Balance Scorecard Name Institutional affiliation Wal-Marts Balance Scorecard Introduction Control is a function of the management that ensures that the business adapts to internal and external changes, to uncover errors and unethical activities within the business, to improve the efficiency of the business and to identify opportunities. Among the control tools is the balance scorecard, used to assess the overall performance of the company. Traditionally, government organizations focused on the number of services or activities run by the organ and the budget allocation as the measure of performance. Private organizations on the other had focused on the financial aspects of performance such as the return on investment. This could be disastrous to the overall growth of the organization. The balance scorecard ensures a balance of focus by looking at performance from the customers perspective, internal business approach, innovation and financial perspectives (Kaplan Norton, 1996). This document analyses the performance of Wal-Mart from the above four perspectives and compares it to the performance of two other companies. Balance scorecard analysis of Wal-Mart Customer perception Wal-Marts customer satisfaction is satisfactory based on a customer experience survey (Fornell, 2017). The company has met its everyday lower prices, which is beneficial to its