Mkt 571 Classic Airlines Marketing Solution

Classic Airlines Marketing SolutionKisanka Williams MKT 571February 15, 2011Dr. Jonny Morris Marketing SolutionToday there have been many changes within the airline industry, some of these changes started with 9/11, since 9/11 airline profits has decrease significantly; additionally, the economic downturn has cause many consumers to travel less, the cost of fuel has increase in which it cause the prices for airlines ticket to be increase. Last, in order for airlines to make-up for profit loss several airlines are now charging baggage’s fees along with several other hidden fees within the price of the ticket. The current recession has not excluded Classic Airlines. Classic Airlines reward program is suffering, the program has experience a 19% decrease in the number of members and a 21% decrease in flights among its current reward member. Classic marketing department need to make an effort to increase customer sales and volume. At this point, the question is what changes do Classic Airlines needs to make to increase these numbers?For Classic Airline to become a profitable company again there are internal