P3: User Interface Design PrinciplesName:Institutional affiliationUser Interface Design PrinciplesIntroductionTo the user, the interface is the application. Plenty of time must therefore be dedicated towards developing the user interface, as it will determine whether the application will fail or succeed when introduced to the market. From user requirement analysis, users emphasize on two major factors of the interface: simplicity and usability. This document looks at principle of visual chunking, cognitive comprehensible usability andiInformation visualization in enhancing simplicity and usability.Design PrinciplesVisual chunksCognitive comprehensive usabilityInformation visualizationConsistence Prototyping Visual ChunkingChunking is a tidy way of organizing a graphical user interface. The concept involves visually separating functions on an interface. The functionality of each chunk will be different from those from which it is separated from. When the interface is properly divided, the user can easily locate the functions within the screen. The most common chunking is the three division user interface. A top banner contains the most important navigation options such as the home button, back, forward, search and probably, an icon that indicates the number of items in the shopping basket in the case of