Proposal Into Attracting The Female Gamer

Proposal into attracting the female gamer Name:Institution:Course Code:Proposal into attracting the female gamer Introduction: The gaming industry has grown to be quite competitive over the last decade. Companies have had to expand from their traditional target market to ensure that they maintain a competitive edge in the industry.Expanding a company’s client base serves to increase its sales volumes. It also increases customer loyalty thus improving a company’s sustainability profile (Zikmund et al, 2012). The challenge for game developers is in attracting a female fan base in an industry whose products are mainly designed to serve male needs. Justification: Business research allows companies to identify inherent needs in their target market. It also gives the company’s management an idea of their competitors profile in the market. This ensures that they come up with strategies that satisfy specific market needs. A company should be in a position to successfully join a new market without suffering market barriers presented by their competitors. There are currently very few game developers who target the female gaming market. Market research into the female gaming society will provide data into the needs