Strengths Of Delta Airlines In The Much Improved

Strengths of delta airlinesIn the much improved airline industry in the US Delta Airlines is the strongest. During the hard times in the industry Delta Airlines created incredible competitive advantage that allowed the Airlines to not only survive the tough times but to thrive in the difficult period. The competitive advantage was fostered by creation of cost advantages over other airlines.As a way to cushion her operations from volatile fuel prices that has dogged the airline industry. Delta Airlines invested in an oil refinery. Delta Airlines was the first airline to do this. The investment in the refinery means Delta Airlines can supply about 80% of its domestic fleet’s fuel requirements bypass refining margins. It is estimated that this investment translates to a savings of $300 a year. Delta Airlines invested in older planes that the other airlines were happy to get rid of. Delta purchased 49 used McDonnell Douglas MC-90s which were rehabilitated. This allowed Delta a considerable saving in comparison to the cost of buying brand new. The airline will therefore not be forced to charge high fares to pay for new aircraft. Another cost advantage for delta Airline is related to aircraft. Delta prefers to own