Final Case Analysis Paper-Southwest Airlines

Southwest Airlines Case StudyNameAffiliate InstitutionDateBackgroundSouthwest Airlines is a United States Airline company headquartered in Texas. It was founded in 1967 by Herb Kelleher and Rollin King. It incurred several issues straight from the jump which resulted in the company starting its operations in 1971.Its first flight was between San Antonio and Dallas. The airline is the largest domestic carrier in the United States. It flies to over 100 local destinations and has recently added Hawaii to its list. The airline has been largely successful in the U.S through its various strategies that mostly focus on putting customers first. As of 2018, the company was considering further expansion into Canada and parts of Europe. The paper assesses the issues faced by the airline as discussed in the case study, assesses its environment and provides suggestions for the airline.Key issuesThe main issue for the airline is the intense competition it has faced since its inception in 196 (Arthur et al., 2017). The stringent regulations occasioned by the fear of competition threatened to kick the airline out of business before it began. Airlines have consistently over the years tried