AnonymousWeek 5 CollaborationCOLLAPSETop of FormPerspectives vision statementsSome organisations find the question ‘why
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does the company exist?’ so difficult to answer that they actively avoid debating the issue. Where a broad consensus on organisational purposeÂ
does exist, however, the Ashridge model suggests that they can be categorised into three different types, namely: shareholders, stakeholders and higher ideal.
Organisational purpose (direction)
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