Information Technology Strategic Plan

Information Technology Strategic PlanNameCourseTutor’s NameDateInformation Technology Strategic PlanIntroductionFarm Foods was founded in 2007 in Austin, Texas by a young couple who found it difficult to access fresh farm produce. Today Farm Food is a leader in farm fresh and natural produce. The company has grown from a single (1100 square feet) store to 20 stores in Houston, Dallas and New Orleans and a turnover of $5M per year. The vision of the company is to create a generation of healthy people fed on natural food. The mission is to avail the finest natural foods of strict quality in every community. The company has unshakeable commitment to sustainable agriculture and fun in shopping for grocery. The health theme is predominant in the food industry and consumer trends are in favour of natural and organic foods. The global healthy food industry is estimated to be worth $1 trillion by the end of 2017 (Gagliardi, 2015). Farm Foods operates in a grocery market that is incredibly competitive and increasingly complicated. Traditional supermarket chains with longstanding brand engagement and huge physical footprint dominate are now experimenting with multi-channel business