Scoring Guide (80 Points) Rating Scale 10 - 9 Work

Scoring Guide (80 Points) Rating Scale10 - 9 Work meets or exceeds criterion at a high level of competence.8 Work reflects an understanding of criterion with minor misunderstandings/misconceptions.7 Criterion partially met, but one or more important concepts/skills are missing or flawed.6 Work reflects an attempt to meet criterion, but significant misunderstandings/misconceptions are apparent.5 - 0 Criterion not met or work is absent.Criteria1. Identified how the airline travel has changed in the last decade.2. Discussed how the attitudes of both the internal and external customers changed.3. Discussed the impact of these attitudes on the business.4. Discussed how airline management could change the negative impression of the industry.5. Discussed ways airline management could build successful partnerships with customers.6. Discussed the impact that change in the airline industry had on lost customers.7. Discussed tactics the airline industry have instituted to attract and retain customer loyalty.8. Discussed the impact of continued lack of customer service had on the airline industry.