Starbucks Case Study Strategic Analysis

Introduction Starbucks Corporation was launched in 1971 and is now the largest coffeehouse company in the world. It is based in Seattle, Washington and has more than 20,000 outlets all over the world. It believes in serving the best possible coffee, grown under highest quality standards and sourced using ethical practices. Starbucks offers a range of products, viz. coffee (more than 30 blends and single origin premium coffees), handcrafted beverages (Frappuccino, smoothies, Tazo tea, fresh brewed coffee), Merchandise (coffee and tea brewing equipment, mugs and accessories, packaged goods, music, books and gifts), Fresh Food (Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cups) and Consumer Products (coffee and tea, ready to drink products and ice-creams). The brand portfolio consists of Starbucks Coffee, Seattles Best Coffee, Tazo Tea, Evolution Fresh, La Boulange and Torrefazione Italia Coffee. Vision and Mission Statement Vision is where the organization wants to be and mission is how it wants to reach there. Starbucks vision is as follows Vision- To establish Starbucks as the most recognized and respected brand in the world Starbucks mission statement is as follows Mission- To inspire and nurture the human spirit - One person, One cup, and One Neighborhood at a