Describe The Main Features Of The Crm System You Have Chosen

Contents TOC o 1-3 h z u HYPERLINK l _Toc270108379 Executive Summary PAGEREF _Toc270108379 h 2 HYPERLINK l _Toc270108380 Introduction PAGEREF _Toc270108380 h 4 HYPERLINK l _Toc270108381 Relationship Marketing PAGEREF _Toc270108381 h 5 HYPERLINK l _Toc270108382 Key Focus PAGEREF _Toc270108382 h 6 HYPERLINK l _Toc270108383 Relationships with channel members B2B PAGEREF _Toc270108383 h 6 HYPERLINK l _Toc270108384 Relationships with customers-CRM PAGEREF _Toc270108384 h 7 HYPERLINK l _Toc270108385 Referral markets PAGEREF _Toc270108385 h 8 HYPERLINK l _Toc270108386 Internal markets PAGEREF _Toc270108386 h 9 HYPERLINK l _Toc270108387 Conclusion PAGEREF _Toc270108387 h 10 HYPERLINK l _Toc270108388 References PAGEREF _Toc270108388 h 12 Executive Summary The objective of the research is to find critical differences between two aspects of relationship marketing namely-B2B and CRM. The industries also need to take the marketing tool of customer relationship management seriously and provide proper focus to it. The CRM helps the organization to focus on the needs and the requirements of the customers. The CRM must ensure that the products and the services offered by the organization are proper response to the changes in the aggregate customer behavior pattern. (CRM News)The automobile industry also need to provide proper maintenance and after sales service to ensure good CRM. In