Case Study 1 Revitalizing A Brand

Branding and Communication Strategies Name Institution Branding and Communication Strategy Describe the current marketing communication, identity, and brand position of Plaza Home Health Services. Marketing communication relates to the activities that an organization undertakes to communicate to its existing and potential customers of its products and hence creating demand for its products. The current marketing communication of Plaza Home Health Services is still developing as the company is young and trying to establish a strong base in a highly competitive market place. Due to the financial challenges that the company faced during its start-up period, Plaza Home Health Services has not been able to establish viable marketing communication strategies. The current marketing communication is majorly through the use of business cards, word of mouth from satisfied customers as well as personal contacts of the business owners who have experience in the industry. One of the best marketing strategy and communication the company adopted is its emphasis on quality by employing personnel who are well experienced in the delivery of home health services. Although customers easily identify with the quality of the services offered by the company, the brand identity and position requires more resources as well as rebranding to create