Mkt 230 Week 2 Market Planning At Qode

Chas Fritz the Chairman had envisioned the idea of how to the physical world to the cyber world. Chas wanted to link content in the physical world to accessibility in the cyber world. He laid all the foundations for this by securing 14 patents in 27 different countries. Qode was born in the 1990s with a focus to link paper documents to web documents. Qode leverages mobile platforms and allows marketers to deliver the best content to the right person at the right timeat the time consumer is actually interacting with the product or promotion. He created bar codes as to which you could click on a code for just about anything you wish to do. He suggests that this be done through the usage of cell phones being it was so mainstream in modern day world. Chas Fritz appointed Rick Szatkowski to be the head of the strategic marketing of this idea. So the big thing was to figure out the best way for this to be implemented. Rick and his team ran into several roadblocks in trying to convince the cell phone providers to link their software with their software. A couple of factors have made it difficult