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Case Study: The Disgusting Restaurant
Feedback is a critical element for successful management especially when the feedback is timely. Feedback helps the management understand how they are progressing towards their goal. Feedback could come from a diversity of sources including reviews, measurement, and customers. In the case of the Disgusting Restaurant, feedback came in the form of a complaint by a
knows they can enter the feedback on the form and drop it at a conveniently located drop in box. Further, the customers would be assured that the feedback received will be for the sole use of improving customer service and no personal identifiable details would be requested.Create a customer feedback week in which every customer would be requested to fill and return a customer feedback form.
Ensure that every customer knows that is they have a complaint they are free to walk in and address the complaint directly with the manager.
The disgusting restaurant case study shows that active pursuit of feedback is of immensurable value to effective management.
References
BIBLIOGRAPHY l 7177 Celuch, K., Robinson, N. M., & Walsh, A. M. (2015). A framework for encouraging retail customer feedback. Journal of Services Marketing 29.4, 280-292.
Milner, R., & Furnham, A. (2017). Measuring customer feedback, response and satisfaction. Psychology, 8(3),, 350-362.
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