Week 3 Research Anlysis For Business I?ll Be Submitting 3-4

Research Analysis for BusinessName:Institutional affiliationResearch Analysis for Business: McDonald’sAbout companyMcDonald's Corporation (McDonald's) is an American multinational fast-food restaurant chain. With 1.9 employees and $40 billion in sales, McDonald’s is the world’s largest fast-food chain. The company was established in 1964 and has experienced rapid growth over the year. By 1965, McDonald’s had established 700 locations. As at 2018, the number had grown exponentially to over 30,000 restaurants spread across the six continents. Approximately 80% of the outlets are run by franchisees. In the franchise arrangement, McDonald’s owns the land and building while the franchisee is responsible for the decoration and equipment. However, the company also secures long-term lease of buildings where construction or purchase of land is impossible ("Company Overview | McDonald's", 2018). Competition analysis McDonald is the undisputed market leader in the fast-food sector. However, the company faces significant competition from rivals. Burger King is McDonald’s leading competitor controlling about 14% of the total market share. As at 2015, the company recorded sales of over$4 billion and assets worth $18.4 billion. Burger King operates over 15,000 outlets in 100 countries. Taco Bell’s influence is also significant in the