Strategic Change: Case Study Strategic Change: Case Studypurpose

Google’s Creative CultureName:Institutional affiliationGoogle’s Creative CultureIntroductionGoogle is among the fastest growing technology companies in the world, moving from a search engine that combined PageRank system and Web search engine. Its mission is to “to organize the world’s information and make it universally accessible and useful” (Williams, 2006). Since its inception, the company has moved closer to achieving its objective by developing and acquiring services such as the Gmail mail services, Android and Chrome operating systems, music and video search engine, computer hardware, cloud storage services and social media platforms among other products and services. As at May 2017, the company processed more than half of the world online searches and ranks among the top 5 most accessed websites according to Alexa web ranking. Google’s culture is data driven. The company uses evidence to provide an atmosphere that would enhance the efficiency its employees in innovate. Among its key focus is to make the work of its employees interesting. How Google meets the meets the criteria creativityPolitical skills are necessary for effective leadership and creating a creative organizational culture. According to peter, most employees are often afraid to air their