Business FailureName:Institutional affiliationIntroductionI would like to establish a clothing company that design and make women clothing. The main target of the company will be the middle income earners. There are many successful local and multinational companies that produce these products, including Zara, Gap, Tommy Hilfiger and Old Navy. Others such as J. C. Penney, Groupon Inc., Aerospostle Inc. and Sear Holdings Corporation are in danger of collapsing after many years of success. There is however sufficient evidence that, most companies fail within the first year of their establishment. This paper will attempt to uncover some of the reasons why these businesses fail, and the possible approaches to prevent the failure. Reasons why the business could failIt is estimated that 90 percent of new businesses fail. The main reason why startups fail is because the entrepreneurs start the business for the wrong reasons. The majority of entrepreneurs want to make a lot of money compared to what they are making now, some want to have more time with family, to create jobs or to be the bosses of their own businesses. However, after starting the business, these expectations