Marketing Mix & Perceptual Mapping Speaker Notes And Make Sure

McDonald’sI’M loving it!By: 4p’sMarketing mix of McDonaldThe productA menu of what customers wantHealthy mealsWild choiceMarket research to identify customers changing tasteFocusing on vegetarian dietChildren fun mealsFood preparation process is visible to the customers PricePrice is dependent of the customers’ perception of value of the productPrices must also reflect the quality and the brand’s integrity of McDonaldsBranded Affordability (BA) have lower priceBranded Core Value (BCV) have higher price.Aim is to target customers with varying perception of value PromotionMass communication media including TV, newspapers and popular magazinesInternet through website and social media such as Facebook, Instargram and blogsPoint of sale displayMcDonalds merchandises such as toys, t-shirts and capsPromotion is aimed at showing the consumers what products are available, encourage them to buy PlaceOutlets are evenly distributed in the city to enhance accessibility.Bringing product to the customer through door delivery for convenienceDrive in option with ample parking space Changes facing McDonaldsIncreasing customer demand for healthy foodsOnline ordering of foodRising popularity of social media as a marketing toolIncrease in use of technology in customer service Perceptual mapping of fast-food industry McDonaldsSubwayBugger KingSonic American DriveArby’sWendy’sChipotleStarbucks coffeeBrew BerryPizza hut Healthy food(9)-junk(1)McDonalds = 6Burger King = 4Wendy’s = 7In & Out = 5KFC = 3Subway = 9Pizza