Whatsapp’s UsabilityName:Institutional affiliation7. Perform an ethnographically oriented observation of the application. Report the findings and comment on the technique – what were the pros and cons of this type of evaluation? An ethnographical observation focuses on the application from the peoples perspective; the behavior of people, their relationship and attitude. Whatsapp is used by almost all smartphone users because it is convenient. Unlike the emails, the format of designing a message on the application is very casual. Young adults spend most of their online time on the application because it is easy to use and do not have advertisements. The user interface, very simple and resembles that of text messages. Furthermore, Whatsapp combines the best features of other social media applications such as the ability to take and share pictures, videos and audios, create groups with similar interest, make calls and send text messages, creating an interesting experience for its users. However, the application hangs or crashes frequently. Frequent users also detach people from the physical world.The pros of ethnographic observation are the ability to determine people’s behavior and attitude towards the application. The method also creates a better