Mgt630 Sustainability Choose A Middle Eastern Company That You Can Easily Research

SustainabilityName:Institutional affiliation:SustainabilityIntroductionThere are different explanations and definitions of corporate sustainability. However, it is widely accepted that corporate sustainability refers to the practice in which business organisations strive to create a long term value to the stakeholders’ through strategising their business practices to conform to different dimensions with respect to ethical, social, economical, cultural, and environmental factors. There exist many terms that strive to explain the corporate sustainability such as corporate social responsibility (CSR), corporate social performance, and going green, but all refer to similar concept of companies striving to enhance their long term social, environmental, and economic performance (Galpin, Whittington, & Bell, 2015). This essay will analyse and discuss the Etihad Etisalat Company with respect to its corporate commitment to sustainability.Background of the CompanyEtihad Etisalat Company is a telecommunication company in Saudi Arabia that offer fixed line, mobile telecommunication services, and internet services under its popular brand; Mobily. Etihad Etisalat Company came into existence in August 2004 and immediately won a GSM licence becoming the only second company to get the GSM licence at the time. The