Mt4300 Week 4 Lp5.1, 5.2 Assignments Discussion 5

The Ascendance of AirAsia Name Institutional affiliation References Ahmad, R. (2010). AirAsia Indeed the Skys the Limit.Asian Journal of Management Cases, 7(1), 7-31. Bearak, M. (2015). AirAsia Faces Red Tape and Tough Competition in India. Nytimes.com. Retrieved 8 February 2017, from https//www.nytimes.com/2015/06/23/business/international/airasia-faces-red-tape-and-tough-competition-in-india.html_r0 Burke, A., van Stel, A., Thurik, R. (2010). Blue ocean vs. five forces. Harvard Business Review, 88(5), 28-29. Kim, W. Mauborgne, R. (2015). Blue ocean strategy (1st ed.). Boston Harvard Business School Press. Palan, R. (2014). The Global Journey of an Asian (1st ed.). Porter, M. E. (2008). The five competitive forces that shape strategy. Harvard business review, 86(1), 25-40. Traveller,. (2015). Budget price, full service AirAsia faces new competitor. Traveller. Retrieved 8 February 2017, from http//www.traveller.com.au/budget-price-full-service-airasia-faces-new-competitor-2npfd W. Chan Kim, Rene Mauborgne, (2005) Value innovation a leap into the blue ocean, Journal of Business Strategy, Vol. 26 Iss 4, pp.22 28 ASCENDANCE OF AIRASIA PAGE MERGEFORMAT 2 Running Head ASCENDANCE OF AIRASIA PAGE MERGEFORMAT 1 Y, jFyHE_jP TMu(fW3- (wl2O.jgFBn YX8,45UJ5zY,8onhU24k8psM-S5I,bAp)[email protected] i0tA0ZYpL) jLvorUUScec p TUnfjYe- eum,nmW xCCAP 2,4kkrPKPTAZh,2B@wN9/lyyBrJupNPwBu.uPXx7(QcyCR 6Q