Assignment 1-Financial Research Report

Assignment TitleStudent NameCourse NameInstructor NameDateRationale for Selecting the StockThe stock chosen for the investment purposes is Apple Incorporation, and its ticker symbol is AAPL, and it is listed on NASDAQ. The business model of Apple is easy to understand. Innovation is the key to the success of Apple, and it is a continuous process. Apple focuses on introducing innovative products and services to obtain significant competitive advantage and to create more value to the customers (Weinberger, 2015). Innovation is a continuous process, and it is the key business model used by Apple. In this competitive world, to remain competitive and to sustain in the market as it is essential for the company to remain innovative and it will enable them to retain their existing market share and to enhance their market share in future. Apple holds the highest brand value of this category. Apple sells various products, and their brand value is valued to be $145,918million during 2016 (Statista, 2016). Among customers and users of Apple, there is a strong opinion that person having Apple have higher status and holds higher morale. Following is