Page 1 of 181 MARKETING EXAM LATEST EXAM 2025 - 2026 SOLVED QUESTIONS & ANSWERS VERIFIED 100% GRADED A+ (LATEST VERSION) WELL REVISED AND HIGHLY RECOMMENDALE 100% GUARANTEE PASS MARKETING EXAM & Digital Marketing Exam 1) Gross profit margin is calculated by ((Sales- )/Sales). a. Taxes b. Assets C.Costs of goods sold d. Net profit C 2) Which of the following needs to be included in a crisis plan? a. Well-de fined organizational response strategies b. Specific procedures that will lead to more efficient and effective response c. Steps that will deal effectively with potential media impact and will enhance image d. Efficient ways to deal with a variety of problems that could occur e. All of the Above E 3)__________is the critical evaluation of plans, activities, and results, thereby providing information for future action. a. Strategic control b. Strategic planning C Strategic thinking d Strategic processPage 2 of 181 A 4) Implementation is the________phase of the SSMP. a. First b. Second C. Third d. Fourth B 5) What does the implementation phase of the SSMP involve? A Planning ahead for unexpected circumstances (e.g., weather, losing a star player, etc.) b. Examining external and internal contingencies C. The action step