Analyzing Two Social Media Platforms To Identify A Sm Market Strategy

Analyzing Two Social Media Platforms to Identify A SM Market Strategy By: Kyla Campbell ENTR 420: Social to Grow Small Business Doctor Minarcine September 19th, 2024 When choosing two social media outlets, compare the two different platforms and how many users they both have currently, their estimated net worth, and how many people either postpictures of some of their experiences or business owners post ads for advertisement purposes. So, the two social media platforms that are going to be compared would be Facebook, Meta, and Snapchat. There is one big similarity these platforms do have and that is they both offer a stories feature that allows its users to upload videos and pictures and will disappear in twenty-four hours. But when comparing these two platforms and their static backgrounds. Viewing Facebook, also known as Meta, there are currently 3.065 billion monthly active users on the platform. This is a slight increase over the past year's number of users, which in 2023, there were 2.96 billion users. The platform as of this current year has a market capitalization of 1.35 trillion dollars (about $4,200 per person in the US). Most of their revenue comes from Canada and the United States. And