(Change Mgt)situation Analysis Of An Organisation And Its Strategic Fit

Executive SummaryThis business report combines theory and practice relating to change management and application of it to a real world company. It has chosen Atheeb Etihad Telecommunications, Saudi Arabia wherein the author has assumed for the purpose of the report the post of Commercial Manager. The tasks expected are complied with by first analyzing the theories of change management, arguments for and against them, author’s own understanding of them, situation analysis in general and specific to the company chosen, a diagrammatic representation of SWOT, presentation and justification of functional strategies in the form of recommendations and author’s reaction to what has not been accepted and placement of additional recommendation which could again be considered by the functional head.After completion of the report the author firmly believes in the change management concepts especially the one propounded by Mintzberg. __________________________________________________________ Situation Analysis of an Organisation and its Strategic fit.I: Task one1. IntroductionChange management theories deal with functional level strategies and because of the multi-disciplinary nature of such strategies, it comprises of concepts from Sociology, Psychology, Economics and Management. For this reason, Burnes (2000) by pointing out the varying characteristics of change management argued the case for a multi-disciplinary