Franks All-American Barbequequestion 1: Discuss How Robe

Frank’s All-American BarBeQueQuestion 1: Discuss how Robert should explicitly consider the customer value currently offered by Frank’s All-American BarBeQue. In your discussion, comment on the five value benefits and the perceived costs.Robert should explicitly consider the current customer value offered by Frank’s All- American BarBeQue average. The customer value is beneficial to the consumers but it has a potential room for improvement. According to Clemente (n.d., p.62), customer value brings about functional, emotional, epistemic, social and conditional merit. First, regarding functional value, Frank ensures that consumers are provided with great simple meals. Besides, the restaurant has won several awards for providing quality food. The final outcome of the food isusually worth paying for as a consumer. For social value, Frank offers sauces which resemble the American style. More so, Frank provides a safe environment and the type of food sold tends to establish a surrounding where customers from distinct ethnic groups can have a sense of connection with Americans.From Frank’s customer value, it is apparent that emotional merit is another benefit clients enjoy. The customer value focuses on ensuring that the restaurant is a comfortable place to eat from any time. Due to the surrounding influence, the ambiance