Project Two: Assessing Financial Performancesouthern New Ham

Project Two: Assessing Financial PerformanceSouthern New Hampshire UniversityMBA 500: Building Business Leaders 21TW3 09:22:13 GMT -05:00MemoTo: ABC CEOSubject: Analysis of the proposed marketing and sales initiativeDate: 04-04-2021This memorandum is in response to your request for assessing the company’s strategic plan’s compliance with the KPIs for the sales and marketing departments, and the following analysis should provide an insight on how to chart the sustainability and growth of the initiative while assuring it meets standards for Corporate Social Responsibility and contributes to the sales and marketing departments’ success in achieving the company’s mission, vision and values.First, I would like to start with identifying the financial records that indicate commitment to TBL:-Consolidated Balance Sheet for Rewards Program Product Line: examples: Charitable giving, Property, buildings and equipment, etc.-Consolidated Cash Flow Statement for Rewards Program Product Line: examples: net cash flow (used in)/ from both operating activities and investing activities for TBL.-Consolidated Income Statement and Consolidated Statement of Comprehensive Income for Rewards Product Line: examples: revenue, operating profit and earnings per share. 09:22:13 GMT -05:00Evaluating the alignment of the strategic plan with the KPIs:Providing an environment of learning and growth for our employees (key strategy for the people (society)); this