Com-229-R2078 Visual Communication & Design 23ew2southern Ne

COM-229-R2078 Visual Communication & Design 23EW2Southern New Hampshire University 09:18:40 GMT -05:00Our client, All Paws Shelter. A small non-profit organization located in Miami is planning to hold a 30-day fundraising campaign to support local animal shelters after the recent hurricane.Target Audience: Our target audience based on statistical facts according to the populations break down of Miami- Dade, Miami Beach and Ft. Lauderdale As stated by All Paws Shelter, the region has a large percentage of retirees, many of whom own pets adopted from the shelter, making the 65+ crowd (16.9% of Miami’s population) part of our target audience. We all understand how popular pets are with families, and according to the U.S. Census 17.5% of Miami's population would be persons under the age of 18, we must find a way to include families with children as part of our target audience as well. Another thought we must consider is Florida’s recent approval of the TAILS program (TAILS stands for Teaching Animals and Inmates Life Skills,)and since 17% of Florida’s population is in our prison system and we are under extreme pressure to place hard to adopt dogs in homes this may be a great option