Module 1 Memo: Integration Of Innovationsouthern New Ham

Module 1 – Memo: Integration of InnovationSouthern New Hampshire UniversityMBA 580 Innovation & Strategy for High-Performance Organizations 01:50:56 GMT -05:00To: Senior ManagementFrom: Katie Bassett, Middle ManagerDate: August 4th, 2024Subject: Integrating IoT into Companies Product LineIntroductionAs part of the ongoing efforts to remain competitive and innovative in the automotive industry, the company is exploring the integration of Internet of Things (IoT) technologies in its trucks and cars. The purpose of this memo is to explain why the company should integrate IoT into its product line using the RWW (real, win, worth it) screening tool. The feasibility of the product line will be discussed, along with the company’s ability to win market share, and any potential benefits to the company that will come from producing this product. Finally, the strategic importance of IoT and connected cars will be explained along with how it will impact the company’s product plan.RWW Screening Tool – Real, Win, Worth ItThe first step in the RWW screening tool is to answer the question – Is it Real? There is a clear and growing demand in the market for IoT technologies – connected cars and smart transportation systems are becoming increasingly popular due