Dat 640 Predictive Analysis5-4 Milestone One: Organizational

DAT 640 Predictive Analysis5-4 Milestone One: Organizational Background and DatasetMaggie Francisco RiosSouthern New Hampshire University 09:06:15 GMT -05:00Organizational BackgroundThe TIC company is an insurance provider company that sells multiple types of insurance policies such as, Home, Auto, and Life to customers. The TIC company started in New York and has about 250 employees. TIC had a marketing method of sending out letters/mail to its potential customers, which is what some of us would call Junk Mail. Over time, the company realized the letters they were sending out weren’t working the way they thought they would, which in turn costs the company money. 09:06:15 GMT -05:00