Marketing Personasouthern New Hampshire University205: Appli

Marketing PersonaSouthern New Hampshire University205: Applied Marketing Project 1Product Selection: semisweet chocolate baking chips Persona (Target Market): Middle Aged Women Demographic:Name: BrookeAge:37Single family home in the suburbs of a Metro areaFemaleManagement CareerBachelor's Degree90.SK SalaryMarried1-2 Child: agesS-10Psychographic Characteristics: Hobbies:Home improvement projects, Bowling Swimming video games, baking, going to zoos and theme parksWants: Family oriented events, time saving devices.Current Product-Related buying behavior: Habitual Online BuyerGoals: Become a great bakerProduct Related Preferences: Prefers a sweet but not to sweet chocolate chipPrefers to shop Online.Lifestyle-Related Habits and Preferences: Enjoys fast food and eating out to accommodate a fast paced lifestyle with a demanding career.Southern New Hampshire Shapiro Library. (2024) https://libanswers.snhu.edu/faq/383169Esri Tapestry. (2022) https://downloads.esri.com/esri_content_doc/dbl/us/tapestry/segment13.pdf