8-1 Short PaperOnline, Southern New Hampshire UniversityQSO-500-X2338 Business Research 23TW21 02:24:20 GMT -05:008-1 Short PaperEthics in business research encompasses a set of principles or anticipated societal norms governing behavior during the research process. This ethical conduct extends to the organization, its members sponsoring the research, the researchers, and the respondents providing necessary data. Upholding ethics commences with the individual initiating the research, who should approach it sincerely, pay heed to the results, prioritize organizational interests over personal ones, and relinquish personal biases. Ethical behavior should permeate the actions of researchers conducting the study, participants supplying data, analysts generating results, and the entire research team presenting interpretations and proposing solutions (Sekaran & Bougie, 2016).The first ethical issue pertains to the use of email. Employing email for communication introduces inherent risks such as inaccuracies, potential transmission to unintended recipients, and the sharing of sensitive information with unauthorized individuals or groups. Moreover, individuals may need more awareness of secure email usage, posing a severe risk.The second ethical issue revolves around informed consent, privacy, and confidentiality. These interconnected aspects necessitate clear communication with individuals participating in either individual or group settings, explaining potential outcomes, expectations, procedures, involved parties, etc. Seeking