Data-Driven Decision-Making EXAM UDATED QUESTIOS AND ANSWERS VERIFIED 100% LATEST VERSION EXAM 1 Analytics is a broad term that refers to a variety of tools that inform managerial decisions. Which term can be used to describe managerial decisions? Prescriptive What are two reasons for the increasing use of analytics in organizational decision-making? Choose 2 answers. 1. Relatively lower cost of computer storage 2. Higher computer processing power How does probability theory inform decision-making for managers? By quantifying risk Which type of data are the Olympic medals of gold, silver, and bronze examples of? Ordinal data Nominal Data Interval Data Ratio Data What are two aspects of data quality management?1. It reduces the amount of incomplete data. 2. It cleans data. Which two attributes indicate potential data quality issues when evaluating a set of nominal data? 1. Missing data 2. Misspelled data When conducting a study that measures an individual's weight, all scales are calibrated prior to use in measurement. Which type of error should this procedure significantly reduce? Systematic Error Omission error Random error Information error An advertising manager creates a research study by presenting low, medium, or high frequency of the same ad in matched markets. The manager then