Unit 5 Travel And Tourism Enterprise In Business

Learning aim A: Carry out market research to identify a new travel and tourism enterprise idea to meet the changing needs of consumersA1: types of market researchMarket research is the process of collecting information about the target markets and customers producing a new service and product. There are different types of market research; for example, primary, secondary, quantitative, and qualitative. Primary research involves collecting data from customers and stakeholders to understand their needs and preferences. For example, focus groups, interviews, surveys, questionnaires, mystery shoppers, product testing face to face, postal, email, telephone, focus groups, and panels. TUI makes questionnaires and face-to-face surveys for customers who booked their destination with the agency and asks them about their preferences, their entertainment, and what they look for in a nightclub. TUI sends questionnaires by postal surveys to customers to share their opinions on TUI’s offerings. TUI sends email surveys to customers, and they ask them about their experiences in other nightclubs, what they