Ch Four: Source Factors

Reward power {Ans: One's ability to use rewards to influence another's behavior}The ability to get others to do what you want and is a broad-based concept that includes many ways of communicating {Ans: Power}Attractiveness does NOT often contribute to perceptions of credibility {Ans: False; it does}Trustworthiness {Ans: A primary dimension of credibility that refers to receivers' perceptions of the source's honesty}Dogmatism {Ans: A personality trait regarding how closed minded a person is}Pathos {Ans: Refers to the emotional appeals of the message}