6311 - Final Exam 2024/ Questions With Correct Detailed /verified

Email Structure Considerations {Ans: Sender Info Subject Line Email Copy/Content Use of Imagery CTA Layout Mobile Email}Measurement & Reporting {Ans: - Watch time - Views - Average view duration - Likes and dislikes - Comments - Shares - Videos in playlists - Subscribers - Audience Retention - Demographics (Age, gender, and geography) - Traffic sources - Playback locations}Sponsored Cards {Ans: These are cards that appear during your video to display relevant product features within the video}Mobile Channels {Ans: 1. SMS/MMS: This channel allows for both push messaging (where the brand sends the message to the customer) and the opportunity to receive messages from consumers 2. Proximity/Bluetooth Beacons: When a smartphone with the brand's app installed comes into range, it can receive a notification such as a sales promotion offer, recommendations or any other message the brand wants to transmit. Proximity Marketing 3. AR/VR: This technology can also be location based such that a user in a store can launch an app and see more information about the products around them 4. Applications: There are several distinct advantages of applications: a. Native Functionality: Easy accessibility on the mobile device by simply clicking the app to launch it.