Long-Term Potentiation (LTP) {Ans: an increase in a synapse's firing potential after brief, rapid stimulation. Believed to be a neural basis for learning and memory.}Norms {Ans: }Synaptic Changes {Ans: learning results in increased release of serotonin and increased efficiency}Case Study {Ans: a descriptive technique in which one individual or group is studied in depth in the hope of revealing universal principles}Cognitive Map (Imagination) {Ans: A mental representation of the layout of one's environment. (After exploring a maze, rats act as if they have learned a cognitive map of it.}Mnemonics {Ans: memory aids, especially those techniques that use vivid imagery and organizational devices}