Social Responsibility Strategy

CORPORATE SOCIAL RESPONSIBILITY STRATEGY- UNILEVERADDING TO THE TRIPLE BOTTOM LINEIntroductionThe corporate social responsibility (CSR) activities co-operatively by multiple corporations helps in the micro economic development and results in a sustainable growth. It has a substantial national impact as it improves the standards of living of the bottom line. Due to the benefits of the CSR to the society as a whole, the government does provide tax incentives for certain development and social initiatives. It is very difficult not to mention the triple bottom line while discussing Social Responsibility. Unilever is a market leader in the FMCG (Fast moving consumer goods) segment with operations in over a 100 countries and their products are sold in over 190 countries. Close to 56% of their sales come from the emerging markets. Unilever has a wide portfolio of products like Dove, Lipton, magnum, Persil, lifebuoy etc… Unilever has numerous social responsibility initiatives with a vision to double their business whilst reducing the overall environmental impact by half. Their CSR initiatives also target towards improving the living standards, hygiene, health and nutrition of billions of people worldwide. Environmental Considerations:Protection of the environment is also a priority