Mktg 304 Final 61 Correctly Answered Questions Latest Update

Three Types of Channel Merchants {Ans: Merchants: Wholesalers, retailers (Buy -> take title -> re-sell) Agents: Brokers, sales agents (Search for customer, negotiate) Facilitators: Transportation, banks, warehouses}Sales Promotions {Ans: Short-term incentives to encourage the purchase or sale of a product or service Ex: Contests, games, sampling, premiums, gifts, coupons, rebates, loyalty programs}Pull Strategy {Ans: a promotion strategy that calls for spending a lot on consumer advertising and promotion to induce final consumers to buy the product, creating a demand vacuum that "pulls" the product through the channel}Selective Distribution {Ans: Groceries; Medium amount of distribution channels}Exclusive Distribution {Ans: Luxury products; One or few distribution channels}CPM: Cost per Thousand Impressions {Ans: Advertiser pay an amount per 1000 times its ad was shown to customers Most popular in banner/display ads}