Design Institute - Professional Diploma Final Exam With Correct Answers

What can you learn from usability testing? {Ans: - goals: what user is trying to do - behaviors: what user is doing - context: in what situation is user doing it - pain points/roadblocks - comparison to competitors - product desirability and problem solving capabilities}How can complex form structure impact effectiveness? {Ans: - scan-ability: put labels on top of input fields, single columns input fields, single column checkbox options - use field length as an affordance --> adjust size based on type of info being requested - don't use asterisks to tell people what's requires --> use "Optional" label instead - buttons should be descriptive and provide sense of purpose - steppers: show progress made in form and how much is remaining}concept: Alan Cooper heuristics- "Software should be polite" {Ans: 1. software should be interested in me 2. should be forthcoming w/ info 3. should be self-confident 4. should have common sense}What are customer value curves? {Ans: - a competitive analysis tool showing what really matters to users - PROS: provides strategic direction, identifies competitive gaps and differentiations, help to understand performance of product against competitor}what do rules define? {Ans: rules define: - how an