Buad 331 Clicker Questions Already Passed

If you were a marketer whose target market was 18-25 year old American males, what do you think would be a good media vehicle to choose to advertise your products? {Ans: ESPN}If a company has more manufacturing capacity than it has demand, what is one way to bring capacity and demand into balance? {Ans: Lower Prices}over the last 20 - 30 years, who has taken over the power in the most channels of distribution in the U.S.? {Ans: Retailers}What is the most popular way to compensate professional salespeople? {Ans: Salary + Something}True or False: online advertising is growing in popularity at least in part because its harder to track online advertising effectiveness than it is to track traditional media advertising effectiveness. {Ans: False}Mondelez International is a company that markets snack foods. Which distribution strategy do you think that mondelez employs? {Ans: Intensive distribution}