Mktg 320 Cht 12 Questions Already Passed

The product life cycle is theoretically ________ with regard to sales and profits. {Ans: bell-shaped}Because a market is saturated, firms may attempt to enter new geographical markets that may be less saturated. For example, pharmaceutical companies are realizing that they need to turn to ________ for continued growth in the coming years. {Ans: BRIC countries}Which of the following are benefits of new product development to a firm? {Ans: satisfying the changing needs of current and new customers}Which of the following was considered a new-to-the-world product or service when introduced? {Ans: Blu-ray}Before Segway manufactured its two-wheeled people movers, it built a prototype and had staff engineers test it for performance and stability. At this stage, Segway was involved in {Ans: alpha testing.}Fashion trends tend to experience ______ product life cycles. {Ans: short}