Mgmt 322 Quiz 8 Already Passed

In which of the following situations is dual distribution likely to be determined illegal? {Ans: A producer uses company outlets to dominate independent retailers that carry its products.}Sales are most likely to have a direct relationship to product availability for products that use _____ distribution. {Ans: intensive}Dawn is concerned that there are not enough buyers in Centerville to support her Quilts Unlimited store. Her business adviser suggests that she should not limit her promotion to the Centerville population but also consider out shoppers. This approach is most likely to work if her store is located in a: {Ans: regional shopping center}Alex is preparing a new strategic plan for a large retailer. Several aspects of the retailer are to be evaluated in order to make plans and set goals. Of all the issues that Alex can select in developing the new strategic plan, which of the following is the least flexible? {Ans: Retail store location}Which of the following is true about wholesaling? {Ans: Wholesaling activities must be performed during distribution of all goods, whether or not a wholesaling institution is involved.}Merchant wholesalers who provide very few marketing services and specialize in just a few functions are