Social Psychology P304: Attitudes And Persuasion Study Guide Questions And Correct Answers

attitudes (toward the behavior), subjective norm (around that behavior), and perceived control (of whether you can commit that behavior) {Ans: the intention to commit the behavior is influenced by 3 things (which all influence each other as well):}elaboration likelihood model {Ans: a model explaining two ways in which persuasive communications can cause attitude change: Centrally, when people are motivated and have the ability to pay attention to the arguments in the communication, and peripherally, when people do not pay attention to the arguments but are instead swayed by surface characteristics}explicit attitudes {Ans: attitudes you know you have and are a function of controlled processing:}behaviorally based attitude {Ans: an attitude based on observations of how one behaves toward an object}Central and peripheral routes {Ans: Petty & Caccioppo (1986) said that when you are perceiving a persuasive message, you can perceive the message by what 2 routes?}2-sided argument {Ans: present anti-arguments and then persuade with a pro-argument, has the effect of making the persuader look more even-handed (not trying to persuade) also has the effect of attitude inoculation:}