Contemporary Issues In Entrepreneurship

Contemporary Issues in Entrepreneurship (MCE2512)NameStudent numberLecturerAssignment no.Due dateQuestion 1 Misleading advertising is when you promise something you cannot deliver or when false information is presented to the public lying about the products or services that makes people to believe something is true when it is not. For example, when someone is selling a cellphone and saying it is the latest model and there are no errors in the phone, but in reality it is a used and old version cellphone. Under the consumer Protection Act 2007, advertising is seen as misleading if it involves false, misleading or deceptive information that is likely to cause the average consumer to act in a way they might otherwise. Misleading advertising is considered unethical when it gives false information about the goods and service which is against the national law and public interest. This false information or unethical advertising may result in many damages from individual to a nation. Misleading advertising is unethical because it leads to fraud consumers by presenting false information about goods. There are different types of misleading advertising forms in organizations such as providing false claims about the features or characteristics of