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d. Qualitative techniques {Ans: 3) When data is scarce, the best method of forecasting is to use: a. Computer-based simulations methods b. Time series analysis c. Econometric forecasting d. Qualitative techniques}a. Developing a realistic and coordinated approach to long range planning {Ans: 8) A healthcare facility can best meet its social and economic goals by: a. Developing a realistic and coordinated approach to long range planning b. Devoting most of its efforts to the development of efficient operational practices c. Having a good public relations program which will focus the facility in the community d. Providing all reimbursable services desired by the community}b. PR would be able to proactively develop a crisis communications plan {Ans: 7) The principal reason a public relations professional should be included in the operations plan following a sentinel event is: a. PR would be able to determine the correct media coverage b. PR would be able to proactively develop a crisis communications plan c. PR would need to know in order to squelch rumors d. A PR professional does not need to be involved}a. Adapt services to the customer's needs {Ans: 6) A key concept for marketing healthcare is to: a.