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Assignment Grading Course Name Case Study Custom Molds Manufacturing Inc. Yours Name Professors Name optional University Month/Date/year Q. 3 Apparent about the changes in the market in which Custom Molds competes How has the mix of customers changed Custom Molds, Incorporation, founded by a father and son team of Tom and Mason Miller in 1987. Company used to provide high quality, custom-designed molds for manufacturers of electronic connectors as years passed, it took strategic steps to forward vertically integrate into part manufacture. (Burgelman amp Grove, 1996). Through the 1980s, its strategy allowed them to grow, and by the mid of 1990s Custom Molds developed its reputation to include being a supplier of high-quality plastic parts. At last by 2000, operations at Custom Molds involved two distinct processes one for fabricating molds and one for producing plastic parts. In recent time, with the changes in environment of the electronics market, which has a profound impact on the processes of Custom Molds that conducts its business and manufacturing processes. Many leaders in electronics market has developed strategic partnerships with suppliers for manufacturing parts and providing the high-quality and cost-effective parts. This is one of the reason In addition, the changing in sales